The STATS: Why BADDGirlRe Promotes 'Substance Building'?

Updated: Nov 23, 2018

“A woman of substance is a woman of power, a woman of positive influence and a woman of meaning.” —Unknown


  • that most who tend to lack substance come from homes of an uninvolved or permissive parenting style and are more likely to continue the cycle;

  • that most who tend to lack substance seek validation outside of themselves;

  • that most who tend to lack substance come from broken or single parent homes and are more likely to continue the cycle;

  • that most who tend to lack substance do not know what having substance means and are easily influenced by peers and the media;

  • that most who tend to lack substance also lack direction and do not recognise their self-worth, and therefore their greatest potential;

  • that most who tend to lack substance are more likely to get involved in self-destructive behaviour, relationships, or circumstances revolving around drugs, sex, and alcohol.

In Addition: Number Stats

  • 7 in 10 girls believe they are not good enough or do not measure up in some way including their looks, performance in school and relationships; **Hoffman, J.P., and S.A. Baldwin. “The Dynamics of Self-Esteem: A Growth-Curve Analysis.” Journal of Youth and Adolescence

  • Over 80 percent of teens use a cell phone regularly, making it the most popular form of technology and a common medium for cyber bullying and to access the worldwide web; **Connolly, Ciaran. “Facts About Cyber Bullying” No Bullying Expert Advice On Cyber Bullying School Bullying

  • 74 percent use social networking to make themselves look cooler downplaying personality traits such as intelligence, kindness and efforts to be a good influence; **The Girl Scout Research Institute

  • As much as 80% of all movies shown on network or cable television stations have sexual content; **Kunkel D, Cope KM, Maynard-Farinola WJ, et al. Sex on TV: content and context. Menlo Park (CA): Kaiser Family Foundation; 1999

  • 1 in 4 teenagers admit they are more influenced by celebrities than people they know; **Barclays Spaces for Sports

  • An analysis of music videos indicates that 60% portray sexual feelings and impulses, and a substantial minority display provocative clothing and sexually suggestive body movements. A recent study of African American girls aged 14 to 18 years found that teens with either multiple sexual partners or a history of sexually transmitted infections reported a higher rate of viewing television shows that depicted women as sexual objects or prizes; **Baxter RL, De Riemer C, Landini A, et al. A content analysis of music videos. J Broadcast Electronic Media 1985;29: 333-340.

  • 8 out of 10 fathers in cases of teen pregnancy don’t marry the mother of their child; **Teen Pregnancy by the Numbers.” New York City Human Resources Administration.

  • Daughters of teen moms are three times more likely to become teenage mothers themselves; **The National Campaign to Prevent Teen Pregnancy. (2002)

  • Girls who had high self-esteem in 7th grade were 3 times more likely to have remained virgins than were girls with low self-esteem; **Indiana University School of Medicine

  • Notably, girls’ self-esteem plummets at age 12 and doesn’t improve until 20. **Hoffman, J.P., and S.A. Baldwin. “The Dynamics of Self-Esteem: A Growth-Curve Analysis.” Journal of Youth and Adolescence

So, why substance building? Substance building plays an enormous role in the ensuring of a supportive and great head-start and foundation to building the best version of herself!

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